Many coffee shop customers are already nearby when they decide to visit. The challenge is reaching them at the right moment, especially during slower periods of the day.
To understand how this fits into your broader marketing strategy, visit our main Coffee Shop Marketing page.
Why proximity matters
Coffee purchases are often convenience-driven. Customers choose cafés that are close and easy to visit. Marketing that aligns with proximity and timing is more likely to influence these decisions.
Use real-time incentives carefully
Real-time incentives can encourage nearby customers to visit, but they should be used selectively. Overuse can reduce their effectiveness and train customers to wait for offers.
Platforms like SnappyHour make it possible to offer controlled, time-limited incentives that reach nearby customers during specific periods, helping cafés balance visibility with restraint.
By targeting specific windows rather than running constant promotions, coffee shops can support repeat behavior without creating long-term discount expectations.
Support routines, not impulse alone
While impulse visits matter, long-term success comes from reinforcing routines. Real-time incentives should support repeat behavior rather than replace it.
Practical takeaway
Attracting nearby customers is about timing and restraint. Real-time offers work best when they support existing routines and specific business needs.