SnappyHour began as a modest idea in the summer of 2024. The concept was clear from the outset: provide venues with a practical tool to reach customers in real time through limited-time offers. What followed was a period of focused development, field testing, and iterative improvement.
Timeline
Mid-2024: Concept and Development
During June and July of 2024, the founding team began formalizing the idea. The aim was to bridge the gap between unused venue capacity and consumers seeking timely, local deals. A basic version of the platform was built, tested internally, and refined in close consultation with industry contacts.
Late 2024: Beta Launch in Nairobi
By the final quarter of 2024, SnappyHour entered beta testing. Several Nairobi-based venues participated in early trials, offering the team valuable insight into real-world usage and merchant expectations. Adjustments were made to both the user interface and the partner experience.
2025: Official Launch and Expansion
In early 2025, SnappyHour officially launched in Kenya. Adoption grew steadily. Within the first 6 months, over 250 venues had joined the platform. Much of this growth can be credited to the ground efforts of our Nairobi team and the enthusiasm of our first partners.
Later, SnappyHour began its expansion into Europe. The first venues in Plovdiv, Bulgaria, joined the network, marking the start of our international presence.
Our Mission
We build for two sides of the same experience:
For venues, we offer a fast and flexible way to attract foot traffic during off-peak hours.For customers, we provide a simple means of discovering offers that are live, local, and limited.
The premise is efficient and direct. A tool that helps fill empty seats without complicated scheduling or long-term commitment. A way for people to explore their city without planning too far ahead.